Work Experience
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Founder and Coach at 100 Founders
Guide founders in the user-centered design projects to get a deeper understanding of their potential clients, create personas, and prototype potential product offerings to build a strong foundation for their business or startup.
Principal at Bit Palette, LLC
Web and app design and development for small businesses and startups.
http://wandasiliconvalley.org
http://actionablellc.com
http://cqsavvy.com
http://chloelauer.com
http://aquashares.com
UX Design and Strategy Lead at Wells Fargo Bank
Design lead for Wells Fargo’s Consumer Online Applications
- Mentor and manage a team of in-house designers and vendors
- Redesign of Wells Fargo’s next-gen online Home Mortgage application.
- Redesign of Wells Fargo’s next-gen online Auto Loans application.
Sr. Interaction Designer at Betasoft Systems
UX Design consultant for startups, SMB, and enterprise.
Clients include:
- Autodesk
- Williams-Sonoma
- Lybba
- Wells Fargo Bank
Lead Interaction Designer at Spock
Collaborate with cofounder to design and deliver UX for this ‘People Search’ engine.
- Delivered homepage redesign to increase the number of searches and new signups, communicate site functionality, and encourage exploration.
- Conducted user-research to design and deliver user-profile display and management user-interface based on user-goals.
- Collaborated closely with executives to understand business requirements, translated those into product features, delivered mockups (high/low fidelity), and worked closely with engineering to ensure consistent implementation.
- Designed and implemented standards-based CSS.
Interaction Designer at PayPal
- Identified new product opportunity, convinced business to approve the project, and collaborated with a cross-functional team to design and deliver ‘Fraud Investigation’ interface that increased efficiency by 10% within three months resulting in estimated savings of several million dollars per year in PayPal’s potential fraud losses. Provided solutions to complex user experience problems. Conducted user research and interviews for persona creation. Delivered mockups, prototypes, and task flows, rapidly, iteratively and flexibly and worked closely with engineering to ensure implementation of the design.
- Designed and delivered ‘PayPal Security Key’ (second-factor authentication product) in the consumer market in the US, Germany, and Australia with twice the expected adoption rate at launch, with industry-first one/two-step login process that eliminated user error. Google recently launched a similar feature for Gmail with very similar interface design.
- Formed and lead multi-disciplinary team initiative to increase collaboration and speed innovation; Delivered product guidelines to enhance PayPal Checkout user-experience that eliminated the existing need for engineering resources (estimated between 3-6 months). Worked closely with a cross-functional design team (including visual design and content writer), to deliver mockups, task flows, and detailed documentation.
- PayPalian Award Q3 ‘07, Meteor Shower Award, Shining Star Award, Blue Moon Award